Two Pages Ad

This rebus ad, a two-pager, features basically same-size silhouetted photographs. The ad is careful to show women as well as men, members of minority groups as well as nonminority people. That the several subheads vary in the number of lines does not hurt the design. It is better to say exactly what you want to say than to prune headline or subhead copy to fit some pattern.

The Asphalt Institute

These ads appeared in a series sponsored by The Asphalt Institute, College Park, Maryland. The basic design remains the same, with texture changes occurring at the bottoms. The strong, black, abstract art makes an excellent field for use in reversing the sans serif headlines and body copy. Rhonda Serkes designed the ads; John Hyman wrote the copy. The agency was VanSant, Dugdale & Co.