The Asphalt Institute

These ads appeared in a series sponsored by The Asphalt Institute, College Park, Maryland. The basic design remains the same, with texture changes occurring at the bottoms. The strong, black, abstract art makes an excellent field for use in reversing the sans serif headlines and body copy. Rhonda Serkes designed the ads; John Hyman wrote the copy. The agency was VanSant, Dugdale & Co.